There are different variations on writing articles. You can write articles to increase your users stickiness and you can write articles for the search engines. You have different scenarios for different goals.
While links are important, the game has changed a bit. Now the google-bot is indexing web pages and thematically digesting the content on the […]
How Social Media is changing the online landscape
Published in February 29th, 2008
I had an interesting conversation with a new client yesterday. The conversation was around goals and what we wanted to achieve during our campaign. As the conversation progressed I was struck by how social media is changing how we market online.
If I think back to how this conversation would have gone two years ago I […]
Viral Marketing Campaigns
Published in February 28th, 2008
Viral Marketing is a hot topic, especially since the web is an incredible catalyst for getting the word out about something. Depending on your business, viral marketing can be a powerful way to drive exposure, traffic, and sales. You can get your brand in front of thousands of people in a relatively short amount of […]
Get More traffic to site
Published in February 27th, 2008
On the Internet, by the end of the day, it’s all about traffic, and more so, it’s all about relevant traffic. Relevant traffic is the lifeline of your online presence and you need to make a continuous effort to keep getting good traffic to your website. Now, you can get targeted traffic from:
* The search […]
Strategies for Quickly Building an Audience with Social Media
Published in February 25th, 2008
The Web 2.0 social media revolution is in full steam. Are people finding your website?
As an entrepreneur, how do you make your business website stand out amongst 435 million other websites and more than 1 million blogs competing for your audience’s attention?
It’s not as hard as you might think.
To begin, let’s look at the demographics […]
Picking out Keywords for Your website
Published in February 24th, 2008
When someone uses a search engine, they type words into the search box to find what they are looking for. These words are referred to as keywords or key phrases.
Keyword selection is what any optimization mission starts with. The rule of thumb is to start off with keyword research even before you start […]
Defining your Niche and Audience
Published in February 24th, 2008
To start with our keyword research, we will first figure out which segment of Web surfers we want to find our site, and subsequently, which terms will most likely bring these visitors to us.
Unfortunately, today it’s not enough to figure out the keywords that make up the essence of your business. If the industry is […]
Who Feeds Who - Search Engine Relationships
Published in February 21st, 2008
Search engines are large corporations with complex ownership and partnerships between them. While some are more technology oriented and mainly outsource their database and crawling software, others are commercially-specific and will speculate on their large user audience to sell you listings and advertising opportunities.
This brief lesson is intended to provide some insight into who owns […]
Monitoring Search Engine Rankings
Published in February 20th, 2008
When we say “Monitoring search engine rankings“, we mean much more than just checking the position your site occupies for a particular keyword in the SERP (search engine result page) of a certain search engine.
The purpose of search rank monitoring is to find out how search engines respond to your optimization […]
Fastest Lead Technique Generation Using Web 2.0
Published in February 18th, 2008
If you are a website owner or website developer, a huge part of your online success is going to be on how you promote your website. Marketing is essential to introducing your website to as many targeted people as possible. However, you may not be familiar with some of the best ways out there for […]
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