I thought today I would write about how one can use Google Analytics to make more money with your advertising.
If you don,t know by now, Analytics is a free traffic tracking service from Google. It gives you loads of information on where you traffic is coming from, and where it is going. But, it is […]
Link Building Strategies and Techniques
Published in April 20th, 2008
It is common knowledge that inbound links to your site are very important. Reciprocal and inbound linking will bring you a great deal of traffic apart from search engines. As it was already mentioned it can also greatly influence your ranking although the weight of reciprocal and inbound links is somewhat different.
Inbound, non-reciprocal links are […]
HTML Elements (Page Areas) That Matter
Published in April 17th, 2008
Since spiders see your page as HTML code instead of what is directly visible thru a browser, optimizers must gain a solid understanding of the structure of a typical HTML document
This lesson will guide you through some HTML basics and then show which elements are critical for optimization and why.
First, we recommend that your […]
Monitoring Site Uptime
Published in April 15th, 2008
Site Uptime Monitoring is a separate service offered by Web CEO and serving online marketers to check websites availability and uptime. What does it mean?
While monitoring your site, Web CEO will periodically query your hosting server to see if it responds readily. These requests are similar to those sent by a Web browser when a […]
Preparing to Research Keywords and Getting Suggestions
Published in April 14th, 2008
After defining your strategic keywords and key phrases, it’s time to start your preliminary keyword research. Ideally, this step should forestall domain name selection, copywriting and content compilation, so that you can create content with the exact keywords for each page already in mind, and […]
Free Press Release Submission Sites
Published in April 12th, 2008
When you are just starting out or on a low budget, you might consider issuing some free press releases. There are several sites that accept free press releases. Check these out –
1. PRWEB accepts free submission but it really shines when you can donate some money ($10 for starters, $40 for a decent release). Well […]
Optimizing HTML Tables
Published in April 11th, 2008
The use of tables for Web page layouts has been popular with Web designers because of their ability to position text and images in specific cell locations on a page, similar to the lay out of a newspaper.
Tables are handy for page layouts, but they must be used with caution – not only because […]
Optimizing web pages- Navigation and Menus
Published in April 9th, 2008
Site navigation information within menus can be a good clue to what a site is about. The rule of thumb is that you should avoid buzzwords and special terms in your navigation menu, unless you know for sure what you are doing and your target audience.
When menus are keyword compatible they’re fairly clear and concise. […]
Advertising Campaigns and Organic Search Engine Results
Published in April 7th, 2008
Search engines belong to the large category of traffic referrers that bring organic (free) and paid (advertising campaigns) traffic to websites. People use search engines to seek all kinds of information, that’s why traffic from search engines is tremendously important to online marketing and the Internet in general. The list of search engines is numerous […]
Introduction to PPC and Basic Concepts
Published in April 6th, 2008
Next, let’s take a look at PPC advertising which nowadays is the fastest growing marketing tool. The successful growth in this area is the result of the beneficial characteristics of PPC such as affordability and effectiveness. Actually, any site owner starting a SEO/SEM campaign will receive targeted traffic when using proper keywords directly relevant to […]
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